40 ChatGPT Prompts for PR and Communications Professionals

Act as a PR director and press release specialist. Write a press release for [company name] announcing [news: product launch / acquisition / funding round / partnership / award]. Key facts: [list]. Quotes from: [CEO name, title] and [other spokesperson]. The press release must follow inverted pyramid structure, lead with the most newsworthy angle (why it matters, not just what it is), include one compelling quote from each spokesperson, and have a concise, factual boilerplate. Headline and subheadline included.

You are an expert in news angle development. I have this announcement: [describe announcement]. On its own, this is not very newsworthy for national media. Help me: identify 3 different news angles that could make this more compelling to journalists, develop the strongest angle into a 200-word story pitch, and identify which type of journalist or outlet would be most receptive.

Act as a media relations specialist. I want to pitch [story idea] to [target publication: e.g. The Guardian, Forbes, TechCrunch, BBC News]. Write a personalised pitch email (under 150 words) that: opens by referencing a specific recent article they published (I'll personalise this), explains why this story is right for their audience, states the unique hook in one sentence, offers access and assets (spokesperson, data, visuals), and ends with a clear, easy ask.

You are a crisis communications director. My company is facing this situation: [describe crisis]. It is [X hours] since it became public. Current media coverage: [describe]. Stakeholders affected: [list]. Create a crisis communications plan for the next 72 hours: immediate holding statement (for social and press, under 50 words), full statement for next 24 hours, key messages and narrative we will control, spokesperson guidance, social media approach, stakeholder communication sequence, and how to move from reactive to proactive.

Act as a thought leadership content strategist. My CEO/spokesperson is [name, title] at [company]. Their area of genuine expertise: [describe]. Their authentic point of view: [describe — what do they believe that others don't?]. Help me build a thought leadership programme: 6 distinctive opinion article angles with pitching targets, 3 podcast topic pitches, a speaking bio and 5 conference talk titles, and a LinkedIn content strategy for monthly posting.