Content Ideation and Research

Act as a content strategist with deep expertise in [niche/industry]. I run a blog targeting [audience] in the UK/US. Generate 20 article ideas that: address real questions my audience is searching for, have clear SEO potential (include a likely target keyword for each), range from beginner to advanced topics, mix formats (how-to, listicle, opinion, case study, comparison), and would genuinely be more useful than what currently ranks. Mark the top 5 with highest traffic potential.

You are a content research specialist. I am writing an article about [topic] for [audience]. Help me research it effectively: identify the 5 most credible sources I should reference, suggest the key statistics and data points to find, list expert perspectives or quotes to seek, identify common misconceptions to address, and flag any recent developments that change the conventional wisdom.

Headlines and Introductions

Act as a world-class headline writer. I have written an article about [topic]. Write 15 headline variations testing: number-led, how-to, question, bold claim, curiosity gap, benefit-led, urgency, contrarian, 'for [specific audience]', comparison. For each rate the likely CTR potential (1–5) and explain the psychological hook. My target keyword is [keyword].

You are a master of article introductions. My article is about [topic] and targets [audience]. Write 5 different opening paragraphs, each using a different hook: (1) surprising statistic, (2) relatable problem scenario, (3) provocative question, (4) short anecdote, (5) bold counterintuitive claim. Each intro should make the reader desperate to continue. Max 100 words each.

Structure and Outlines

Act as a content architect. I want to write a comprehensive [word count]-word article on [topic] for [target audience]. Primary keyword: [keyword]. Secondary keywords: [list]. Create a complete article outline with: compelling H1, hook angle for the intro, H2 sections with H3 subsections where needed, what to cover in each section, where to naturally include target keywords, where to place images, and a strong conclusion with CTA.

Style, Voice and Editing

Act as a writing coach and editor. Here is a draft section of my article: [paste text]. Please: identify the 3 biggest improvements to make (clarity, concision, engagement), rewrite the weakest paragraph to demonstrate the improvement, flag any passive voice or jargon, and assess whether the voice is consistent with [describe your target tone: conversational/authoritative/data-driven].

You are a specialist in adapting content for different platforms. I have a 1,500-word blog article on [topic]: [paste or summarise]. Adapt it into: a LinkedIn article (800 words, professional tone), a Twitter thread (10 tweets), an Instagram carousel script (8 slides), and a 200-word email newsletter introduction. Maintain the core value but tailor tone to each platform.

Related: SEO Prompts · Social Media Prompts · Claude Writing Prompts

Getting the Best Results

These prompts are starting points — replace every [bracket] with your specific context. The more detail you provide, the more tailored the output.

Pro Tip: Always iterate. Follow up with: 'Make this more concise', 'Add a UK-specific angle', or 'Give me 3 alternative versions'. AI excels at refinement.

More guides: Prompt Engineering Guide · Best Prompts of 2025 · All Guides