Instagram Content and Captions

Act as an Instagram growth expert. Write 5 Instagram captions for [image description] for a [brand type] account targeting [audience] in the UK/US. Each must: open with a scroll-stopping first line, tell a mini story or insight, include a clear CTA, and feel authentic. Vary in length and tone.

You are a Reels content strategist. Create a 30-day Instagram Reels content plan for a [business type] with [X followers]. For each week, provide 7 Reel concepts with: hook (first 3 seconds), content summary, caption hook, trending audio suggestion, and hashtag strategy.

Act as a brand storyteller. I want an Instagram carousel about [topic]. Write text for each slide: Slide 1 (hook — stop scroll), Slides 2–7 (build value), Slide 8 (CTA). Max 30 words per slide. Make followers want to save and share.

LinkedIn Content Strategy

Act as a LinkedIn content strategist. Write a high-engagement post about [topic] from a [job title] perspective. Open with a bold or counterintuitive statement, share a personal experience, deliver 3 clear insights, and end with a question inviting genuine comments. No bullet points — flowing paragraphs.

You are a B2B thought leadership expert. Create a 4-week LinkedIn content calendar for [professional/company] to build authority in [niche]. Week 1: contrarian perspective. Week 2: how-to expertise. Week 3: behind-the-scenes. Week 4: case study. 3 post ideas with hooks for each week.

Twitter/X Content

Act as a viral Twitter/X copywriter. Write a thread of 8 tweets on [topic] for [audience]. Open with a shocking stat or bold claim, build the argument tweet by tweet, include one tweet against conventional wisdom, and end with a clear takeaway + follow CTA. Number each tweet, all under 280 characters.

TikTok Scripts

Act as a TikTok scriptwriter for viral educational content. Write a 60-second TikTok script for [brand/creator] on [topic]. Structure: Hook (0–3 sec), Problem (3–10 sec), Solution (10–50 sec: 3 quick points), CTA (50–60 sec). Include stage directions, on-screen text, and pacing notes.

Cross-Platform Strategy

You are a social media director. I have one piece of long-form content: [describe]. Create a repurposing plan: LinkedIn post (thought leadership), 3 Twitter/X tweets (key stats), Instagram carousel (visual summary), TikTok script (hook-based), and Pinterest graphic concept. Write each piece ready to publish.

Related: Marketing Prompts · YouTube Prompts · Content Writing Prompts

Getting the Best Results

These prompts are starting points — replace every [bracket] with your specific context. The more detail you provide, the more tailored the output.

Pro Tip: Always iterate. Follow up with: 'Make this more concise', 'Add a UK-specific angle', or 'Give me 3 alternative versions'. AI excels at refinement.

More guides: Prompt Engineering Guide · Best Prompts of 2025 · All Guides