Property Listing Descriptions

Act as an award-winning property copywriter. Write a compelling property description for: [property type], [number] bed/bath, [location], key features: [list], asking price: [£/$X]. Open with a vivid lifestyle image, highlight unique selling points specifically, describe location benefits compellingly, and close with a clear call to view. Under 200 words. No clichés like 'stunning', 'spacious' or 'must be seen'.

You are a luxury property copywriter. Write a prestige residential listing for a [description] property in [location]. Features include: [list]. Guide price: [£/$X]. Create: a headline, an opening narrative paragraph (100 words), a detailed features section, and a location description that evokes genuine lifestyle aspiration. Tone: refined, sophisticated, confident.

Client Communication

Act as an experienced estate agent. I need to call a prospective vendor who has a [property type] in [area] that came off the market 6 months ago with a different agent. Write a script for my initial call that: opens with genuine reason for calling, acknowledges their previous experience tactfully, establishes my local expertise with a specific market insight, and suggests a no-obligation market appraisal naturally.

You are an estate agency communications specialist. Write an automated email sequence to nurture a buyer who registered 3 months ago. Email 1: personalised check-in with 2 new matching properties. Email 2 (2 weeks later): market insight specific to their target area. Email 3 (2 weeks later): off-market opportunity or off-market search offer. Each email under 150 words.

Market Reports and Valuation Letters

Act as a property market analyst. Write a residential market report for [area] covering: property price trends over the past 12 months (with percentage changes), supply and demand dynamics (average days to sell, stock levels), buyer profile analysis, comparison to regional/national trends, and a 6-month outlook. Write for a vendor audience — analytical but accessible. Length: 400 words. I will insert actual data figures where indicated.

Related: Business Prompts · Email Prompts · Marketing Prompts

Getting the Best Results

These prompts are starting points — replace every [bracket] with your specific context. The more detail you provide, the more tailored the output.

Pro Tip: Always iterate. Follow up with: 'Make this more concise', 'Add a UK-specific angle', or 'Give me 3 alternative versions'. AI excels at refinement.

More guides: Prompt Engineering Guide · Best Prompts of 2025 · All Guides