55 ChatGPT Prompts for eCommerce and Online Retail

Act as a conversion-focused ecommerce copywriter. Write a product description for [product name]. Key features: [list]. Target customer: [describe]. Price: [£/$X]. The description should: open with a benefit hook, paint a picture of the customer's life with this product, translate every feature into a customer benefit, include social proof signals naturally, address the top purchase objection, and end with a subtle urgency or scarcity element. Under 200 words.

You are an SEO product copywriter. Write 10 product titles for [product type] that: include the primary keyword '[keyword]' naturally, front-load the most important attribute, stay under 70 characters, are scannable in search results, and stand out from competitor titles. Test different ordering strategies (brand first, benefit first, feature first).

Act as an ecommerce email marketing specialist. Write a post-purchase email sequence for a customer who just bought [product]. Email 1 (immediately): order confirmation + set expectations. Email 2 (shipping notification): build excitement + cross-sell. Email 3 (delivery day): usage tips + review request timing. Email 4 (7 days post-delivery): review request with incentive. Email 5 (30 days later): replenishment/upsell. Write each email including subject line, preview text and body copy.

You are a DTC brand performance marketing specialist. Create a full Facebook/Instagram ad campaign for [product] targeting [audience] in [UK/US]. Include: 3 video ad scripts (15-second hook-first format), 3 static image ad concepts with copy, 5 headline variations, 5 primary text variations, and a retargeting ad for people who viewed but didn't buy. Each element tests a different angle: social proof, problem-solution, transformation, FOMO, authority.

Act as a conversion rate optimisation (CRO) specialist. Review this product page for [product]: [describe current page structure or paste content]. Identify the top 5 reasons customers might be leaving without buying. Suggest specific copy and structural improvements for: the hero section, product title and price presentation, bullet points, social proof placement, and CTA button. Prioritise changes by likely conversion impact.